Friday, December 17, 2004

AP wire

The dealing with the media is a fine art, one that can only be taught so much, and the rest must be learned through my trial and their error. A couple of observations: Decide what you want published, and repeat it often. Get a good quote, and try to work it into the end of each answer you give. Be nice to an extreme, especially during phone interviews. You can ignore their questions, and reply with what you want, as long as you are polite to a fault. Develop a rapport with journalists. And feel free to tell them things "in confidence," or "off the record," as long as you want it possibly published. After being interviewed by numerous local and regional papers, and finally making it to the AP, I'm still constantly working on the best way to get across what I want to say, while still making sure I'm relevant enough to be published. It's a delicate balance.

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